The Direct mail campaign is not a new idea, but it can be a very effective part of your overall marketing plan. The television and radio can easily be ignored, and spam filters have made a lot of email marketing a thing of the past. It is also one of the most cost-effective forms of advertising. With direct mailings, you can reach a targeted audience for little money. Direct mail also has the advantage that you choose who you send your message to based on specific criteria that makes those people more likely to want your product or service.
The key points that can help you make your business growing rapidly:
The key to success with direct marketing is to create a plan and stick to it. You need to consider how large an audience you wish to reach and plan appropriately. A reasonable direct mail campaign averages a 3 to 4% response rate, an excellent campaign 5 to 10%. Plan to make your mailings large enough to bring in the numbers you will need to make it profitable. Think about who is most likely to want or need your product or service. Your list can be narrowed down based on any number of factors like age, income, location, etc.
You can create your list in a number of ways depending on who your target audience is. It can be as easy as retrieving a list of past clients, using government statistic sites, or employing a reputable list provider for making a mail house effective. Make sure your list is clean, addresses are up to date and accurate. You do not want a lot of return mail. Once you know who you are mailing to, you need to decide what you will be sending, and how often. You can send something as simple as a postcard, or elaborate as a pop-up brochure. Remember, most people open their mail by the garbage can, so make your mailer something that catches the eye or makes the holder want to open it.
Important steps that should be taken while using direct mail campaign strategy:
If you are unsure what to use for a direct mail campaign, consult with your printer, they have plenty of ideas for effective marketing pieces and the costs associated with each one. The frequency of your mailing can make a big difference on the effectiveness of your campaign. Do not send one mailer out and then forget about it. At least five mailings spaced on a one to five-week cycle is preferable to get a strong response. The farther apart the mailings, the slower and fewer responses you will get. It is your decision on what you feel will be the best way to reach out to your target audience and inform without being annoying.