For an online business, it is crucial to hire the professional services of a PPC Brisbane agency to promote your business online. In this regard, if you choose to hire an online marketing agency, you will get numerous online methods where your online business will be promoted.
Google is a far more diversified company. Google likewise makes a significant share of its money from the sale of advertising using a pay per click model or PPC management Brisbane. Entrepreneurs, marketers, or managers, determine which advertising outlet makes more sense for their company.
How do Google ads and Facebook ads advertise your business?
As mentioned above, both Google AdWords and Facebook rely on a pay per click advertising model. Advertisers identify how much they are willing to pay for an internet user to click on their ad. Likewise, the advertiser only pays when a user clicks. It sets a predetermined budget so that the ads automatically stop displaying to users once it reaches to budget.
It leads us to one of the first differences between Facebook online advertising and Google AdWords. Facebook ads tend to cost less than Google ads. In other words, the cost per click or PPC management on Facebook tends to be less than the cost per click on Google.
In addition to costing less money, Facebook allows advertisers to use photography or other graphics as part of its standard ad format. By comparison, advertisers using Google AdWords can only use attention-getting graphics if they choose to create banner ads that serve on Google’s display network. Of course, Facebook advertisers still have very little flexibility regarding formatting.
Facebook ads can only use 90 characters and include only a small photograph or graphic. Perhaps the most dramatic and essential difference between Facebook and Google’s pay per click advertising is the fact that Facebook allows advertisers to target their audience with much higher specificity.
Advantages and disadvantages of an advertisement on Facebook and Google:
Facebook users typically do not log on to their account with the expressed purpose of seeing your ads, which is a drawback of Facebook advertisements. In opposite, Google users do want to see your ads. At a minimum, they are looking for information about the specific products or services you are selling.
When they search the terms on Google, they are looking for particular information. They may be finding even particular products or services. If your product or service is relevant to their search, then your PPC Brisbane ad or PPC management will display it.