As a white-label pay-per-click advertiser, you are always looking for ways to optimize your campaigns and get the most out of your budget. With so many different options and strategies available, it can be difficult to know where to start.
Fortunately, we’ve put together a list of 4 tips to help you optimize your white-label PPC strategy.
1. Set up an account that is easy to access:
It’s important to make sure that the account manager has access to all the tools they need in order to succeed with their campaign. This includes having access to daily reports and analytics tools, as well as being able to quickly update landing pages and ads if needed. If this isn’t possible due to restrictions on accounts or lack of training, then it may be time for them to find another PPC provider.
2. Track and monitor your campaigns:
One of the most important things you can do to improve your pay-per-click strategy is to track and monitor its performance.
By tracking results, you will be able to see which ads are performing well, which ones are not generating enough clicks or leads, and how much each type of ad costs per click or lead generated.
This information will help you make informed decisions about which ads need changing or removing altogether from your account in order to free up the budget for more valuable ads.
3. Personalize your landing pages:
One of the most important factors in optimizing a campaign is making sure that each individual landing page is personalized for each ad group’s keywords. This is especially important for white-label advertisers, who do not have access to keyword-level bidding options on their ad networks. While it may seem like an extra step, creating unique landing pages will go a long way toward ensuring optimal performance from each keyword group.
4. Invest in site analytics software:
The last step to optimizing your PPC strategy is to invest in analytics software that allows you to closely monitor all aspects of your campaign. This will allow you to see exactly where money is being wasted and how it can be saved. A good example of such software is Google Analytics, which provides detailed information about visitors to web pages and how they interact with your site.
By following these tips, you can be sure that your white-label pay-per-click campaigns are as effective as possible and that you are getting the most out of your budget.