Have you tried your hand at Google Adwords campaigns more than once but to no avail? Do you feel like you’re wasting your marketing budget by investing in these campaigns?
Google Adwords campaigns have a reputation for being easy to execute, highly effective and affordable. But that is not always the case, especially if you do not have the necessary experience or skill set.
As a professional Google Adwords agency in Sydney, our team at Esteem Media is very familiar with this form of marketing. If your Adwords campaigns are not providing you with the results you hoped for, this is what you could be doing wrong.
Your Conversion Tracking Is Not Set Up Properly
Without proper conversion tracking software set up, you could actually be doing very well with your Adwords campaign but there would just be no way of knowing your results, so you may assume that your campaign is failing when really it isn’t. This is why it is vital to set up complete and reliable tracking systems.
Poor Keyword Selection
Not using the right keywords can really affect the results of your campaign. It is important to know your target audience and what key phrases they may be using in their searches. This may require some market research if you want to get into the heads of your potential customers.
Ineffective Ad Copy
When it comes to the ad copy of a Google Adwords campaign, you have a limited number of words, so it is very important that you use these words wisely and really take the opportunity to draw in the reader. The call to action should be engaging and evoking. Be informative but not boring!
Poor Landing Page Choice
Once your viewer clicks on your ad, they are taken to a landing page. This landing page should accurately reflect your business and provide more information about the topic discussed in the ad itself. A boring or ineffective landing page may be to blame when it comes to the failure of your Google Adwords campaign.
Are you looking for a reliable and professional Google Adwords agency in Sydney? Look no further than the highly experienced team at Esteem Media. Please feel free to get in touch with us today, as we’d love the opportunity to be part of your digital marketing journey and help you reach your marketing goals.