There are certain elements that are involved in successful and reliable mail distribution service. These include the techniques used, the services employed and the areas covered. These have to be carefully considered to ensure that the distribution is effective and efficient. You may be thinking that as a small business you don’t have the time, resources or money for direct mail advertising. It may surprise you to learn that many small businesses today are using flyer mailings for their own business without stretching their purse strings.
With mail distribution, you can take your business directly to the customer rather than wait around for them to find you. In addition to this, you can directly target all potential customers in your chosen area (by Zip Code) significantly increasing your sales potential overall. That’s why mailing flyers is the number one choice for small businesses today. Find new customers, increase your ROI, and target and track your results easily with a well-executed mailing campaign.
Is the service of direct mailing expensive?
- Direct mail distribution is not as expensive as it may seem. In fact, mail house and direct mail distribution are one the most economical advertising solutions found today second only to online advertising (which often reaches more people but fails to convert as well).
- Flyer printing costs, while they have typically remained very low, have recently also become even cheaper as professional printing companies offer their services online in a more efficient manner. This cuts down on a lot of the expenditure of having a high street shop front and additional staff. Printing companies are then able to pass these savings on to you through online purchases of flyer printing.
- Many small businesses order their flyer printing in bulk to take advantage of the volume discounts available to them. Although it may cost a little more than ordering a smaller number of flyers, flyer printing is a long term advertising solution and requires additional orders of flyers throughout your business life. This means you save much more money in the long term.
You can also order your flyers well in advance of when you will actually need them. This will mean you can take advantage of the reduced shipping rates for advance purchases and at the same time gives you peace of mind that you won’t run out of flyers when you need them the most since you will always have a ready supply mail distribution service on the way.