The marketing mix is a set of tools that can be used to achieve business objectives. It is often referred to as the 4Ps or the 7Ps, but in the aviation industry, there are 5 Ps that are particularly relevant and important. The 5 Ps of aviation marketing is product, price, promotion, place, and people. In this article, we will take a closer look at each of these elements and explain their importance in this industry.
So, if you are involved in aviation marketing or are simply interested in this topic, then read on!
1. Product:
This refers to the actual product or service that is being sold by an airline or airport operator. For example, Boeing aeroplanes or flights on specific routes are examples of products in the aviation industry. If you are unable to find your product, consider hiring an aviation marketing agency.
2. Price:
In any industry, price is one of the most important factors when it comes to selling your product or service. This is especially true in aviation marketing because it involves selling tickets and other travel services, which cost money.
Price can also be used as a differentiator between two similar products or services offered by different companies. If you want to stand out from your competition, then make sure that you offer better prices than them!
3. Promotion:
Promotion is a very important part of any marketing mix and it plays a critical role in aviation. The promotion mix of an airline is influenced by its target market and the type of product it offers. The main goal of this business promotion is to increase sales and awareness while creating brand loyalty among customers.
In the aviation industry, promotion can be categorized into three different types:
- Advertising
- Sales Promotion
- Personal Selling
4. People:
People are the most important element of any marketing mix. Without them, you cannot sell your products or services. People are also an important part of the buying decision process.
Nowadays, there are many different types of consumers available to aviation businesses. Some people are more likely to buy from you than others and some have a greater influence on others when making their decisions about what to buy or not buy.
5. Place:
Place refers to the distribution channels through which a product is made available to customers. In aviation marketing, this can be a little different than in other industries since there are several ways to get around. The most common way is by flying on an aeroplane, but there are also other forms such as flying helicopters and blimps.